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Hospitals don't have the tools to reach them
Physically limited and cognitively vulnerable patients cannot effectively communicate with their care teams and families
For changing settings, condition, and capacity.
149 mechanically ventilated ICU patients aged 50+ · BIDMC Boston & 2 Israeli sites
Accounts for dose and time-dependent nature of the intervention
OR = 0.43 · 95% CI 0.22–0.85
Observed difference between EyeControl and control group
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Our co-founder, Shay Rishoni, was diagnosed with ALS at the peak of his life.
From Shay's communication barriers, EyeControl was born with the mission to enable communication, engagement, and autonomy for people underserved by traditional communication support tools in home and hospital settings.
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Multiple converging pathways to direct reimbursement.
| Segment | Units | Source / Basis | Price | TAM |
|---|---|---|---|---|
| Adult ICU | ~6,000 departments | 71,380 adult ICU beds ÷ 12 (median unit size) · AHA/SCCM 2023 | $72K / unit / yr | $432M |
| Stepdown | ~4,000 units | ~65% of hospitals with ICU operate stepdown unit · AHA proxy | $72K / unit / yr | $288M |
| Post-operative | ~3,000 units | ~50% of 6,000 acute care hospitals with surgical programs | $72K / unit / yr | $216M |
| Geriatric inpatient | ~2,000 units | ACE units + geriatric wards in major hospital systems | $72K / unit / yr | $144M |
| Long-term acute care | ~437 facilities | CMS Medicare-certified LTACHs · federal registry | $72K / facility / yr | $31M |
| Homecare | ~300K patients | ALS, TBI, CP · addressable population · CDC/NINDS estimates | $3K / patient (capex) | $900M |
US TAM total: ~$2.0B · Global opportunity ~$3B, reflecting EU market (at €48K/unit) and existing EU/Israel operations. Price reflects 2028–2030 projected inpatient pricing; early adoption pricing (2026–2027) is $36K/unit/year US, €24K/unit/year EU. Homecare is a one-time capex model with no recurring subscription.
| Solution | Non-verbal Communication Support | Patient State Adaptation | Remote Family Connection | Orientation & Cognitive Support | Delirium Focus | ICU Optimization | Commercial Validation | Clinical Validation | Regulatory Approval |
|---|---|---|---|---|---|---|---|---|---|
| EyeControl | |||||||||
| ICU communication apps | |||||||||
| AAC eye-tracking devices (home mainly) | |||||||||
| Communication Boards (home & hospital) | |||||||||
| EEG tech (e.g. Ceribell, LOC monitoring) | |||||||||
| Mindful Garden | |||||||||
| VoiceLove | |||||||||
| Care.Coach | |||||||||
| GetWell |
Future Technology Direction
Learns patient-specific eye patterns and response behaviors to improve accuracy and reliability.
Adjusts prompts, pacing, and content based on patient awareness, fatigue, and capacity in the moment.
Identifies which interactions, stimuli, and exercises are most effective for each patient, including familiar voices and preferred content.
Note: EyeControl does not diagnose or measure consciousness. The system detects eye behavior patterns associated with responsiveness.